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Marketing by advertising occurs when people choose to meet their needs and wishes through exchanges. Exchange is an act of getting a desired item from someone by offering something else in return. Exchanging is just one of several ways people can get the desired item. For example, hungry people can get food by hunting, fishing or gathering fruits. They can also spread food or take it from someone or they may decide to exchange it. Maybe in exchange for food they can offer money, other goods or service.

The Right Options

As a means of satisfying needs, the exchange goes much in favor. People do not have to starve or depend on charity. They do not need the skills to produce any supplies for themselves. They can focus on making what they are skilled and replacing them for the items they need and produced by others. The division of work and the specialization of people produce much more than in another alternative system. With the famous singapore corporate catering services you can have the best deals.

  • While exchange is the underlying concept of marketing, transaction is a measurement unit of marketing. Transaction consists of a value exchange between two sides. We must be able to say that A gives X Bu, and in turn gets Y at a certain point and in a certain place and under certain conditions. IBM gives $ 500 to Hilton and gets the use of the meeting hall.
  • This is a classic monetary transaction. But they do not include all money transactions. In a barter transaction, the Anchorage restaurant could provide free WBC radio pay-offs in exchange for free advertising at that station. The transaction involves at least two values; the time of the agreement and the place of the agreement.

Transaction marketing is part of the broader concept of marketing relationship. Smart marketing experts are working to build relationships with valued customers, distributors, dealers, and suppliers. They build strong economic relationships with social relationships by promising and constantly delivering high quality products, good services and fair prices. Marketing is increasingly turning from a situation where it seeks to maximize profits in each transaction in a situation where consumers and other parties strive to maximize the common benefit. A working assumption is the following: build a good relationship and a profitable transaction will follow.

The Marketing

Marketing Relationships are best suited to customers who can most influence the company’s future. In many companies, a small number of customers have a large share in the company’s sales. Sellers working with these major clients have to do more than just call them when they think the client could be ready for the order.